Work
The real career, told properly. One company co-founded and still compounding, one creative network that threw seven good parties, and half a billion dollars of other people's rounds dressed for the room.
116 projects on the canvas · 5 design-system generations · half a billion dollars raised (other people's) · est. 2019

Pawp
Building the modern health & wellness platform for the 100M+ pet-parent households.
Co-founded in 2019. The design seat at Pawp is a founder chair, not a service desk — the brand, the product, and the system underneath both report here. The goal hasn't moved since day one: the modern health & wellness platform for the 100M+ pet-parent households.
The proudest pixel: the vet-on-demand UI — best UI work I've shipped.
5 generations, Aeonik Pro, one opinionated purple
Five generations of design system, one typeface, and a purple ramp with opinions. Aeonik Pro everywhere, Digital 00 through 07 doing the heavy lifting, partner palettes on standby for the big-box guests.
- Design System 2026
- Mobile Design System 2025
- Mobile Design System 2024
- Web Design System 2022
- .com (DS)

Mixer
The Creative Network. A place for makers to share work in progress.
New York, 2014. Invite-only profiles, project showcases, DMs between collaborators — a place for makers to share work in progress, before 'creator economy' was a deck section. The product was early. The parties were excellent — seven good ones, by the official count.

seeddecks
We build startup decks. ...and occasionally other things.
A pitch deck is a design problem with a deadline and someone else's payroll attached. seeddecks is the studio version: startup decks for early-stage founders. Running total: half a billion dollars of other people's rounds — raised on stories told straight.
Rooting interest, declared
sometimes funded, always followed — the friends' companies.
Records sales calls and emails, then AI agents handle follow-ups and CRM updates.
Handles prior authorizations, benefit checks and insurance monitoring so providers can focus on care.
Automates payments, claims and cash flow for assisted living and skilled nursing operators.
A Los Angeles private equity firm investing in media, entertainment, and communications companies.
Gets any site ready for robots by proving tasks in simulation before deployment.
Renovates and restores old New Jersey buildings into green workspaces and residential rentals.
Independent advisors helping facility leaders run safer, better-performing stadiums, arenas and public venues.
AI agents that research, write and ship content for better search and LLM visibility.
Spend management platform that combines corporate cards, expenses, bill pay, and banking.
Automates income and employment verifications so mortgage lenders can move faster and cut costs.
Plant protein bars, zero-sugar hydration mixes and mushroom coffee built for brain and body nutrition.
Connects people around festivals and events: see who's going, join the chat and make plans before you get there.
Live scores and the day's sports stories, grouped across approved publishers in one focused stream.
before all that: Statistics @ Harvard — statistics by day, drinking by afternoon. that chapter →
case file hand-updated 2026-06-12 · numbers appear as they're confirmed · a résumé, not a deposition