the case file · real things only

Work

The real career, told properly. One company co-founded and still compounding, one creative network that threw seven good parties, and half a billion dollars of other people's rounds dressed for the room.

116 projects on the canvas · 5 design-system generations · half a billion dollars raised (other people's) · est. 2019

case study 01 · 2019 — present
Pawp key art

Pawp

Co-Founder & Chief Design Officer · pawp.com ↗

Building the modern health & wellness platform for the 100M+ pet-parent households.

Co-founded in 2019. The design seat at Pawp is a founder chair, not a service desk — the brand, the product, and the system underneath both report here. The goal hasn't moved since day one: the modern health & wellness platform for the 100M+ pet-parent households.

The proudest pixel: the vet-on-demand UI — best UI work I've shipped.

2019
founded
100M+
households reachable
Pawp, the app: a walkthrough. The product end to end: Walmart+ sign-up, the health assessment, a live vet video visit, a prescription filled, an emergency claim paid.6:30
the system · in its own tokens

5 generations, Aeonik Pro, one opinionated purple

Five generations of design system, one typeface, and a purple ramp with opinions. Aeonik Pro everywhere, Digital 00 through 07 doing the heavy lifting, partner palettes on standby for the big-box guests.

  • Design System 2026
  • Mobile Design System 2025
  • Mobile Design System 2024
  • Web Design System 2022
  • .com (DS)
00 · #161345
01 · #352F87
02 · #6057C7
03 · #8786EE
04 · #B9B8FC
05 · #D8D8FF
06 · #EBEBFF
07 · #F5F5FF
Walmart Yellow
Walmart Blue
Iris
Walsh Pink
case study 02 · 2014 — 2018
Mixer key art

Mixer

Co-Founder

The Creative Network. A place for makers to share work in progress.

New York, 2014. Invite-only profiles, project showcases, DMs between collaborators — a place for makers to share work in progress, before 'creator economy' was a deck section. The product was early. The parties were excellent — seven good ones, by the official count.

2014
founded
7
good parties
1
french montana appearances
case study 03 · ongoing
seeddecks key art

seeddecks

Deck Maker

We build startup decks. ...and occasionally other things.

A pitch deck is a design problem with a deadline and someone else's payroll attached. seeddecks is the studio version: startup decks for early-stage founders. Running total: half a billion dollars of other people's rounds — raised on stories told straight.

$500M+
raised (other people's rounds)
skin in other games

Rooting interest, declared

sometimes funded, always followed — the friends' companies.

before all that: Statistics @ Harvard — statistics by day, drinking by afternoon. that chapter →

standing on shoulders · tools of the trade
Dieter RamsSusan KarePaula ScherMassimo VignelliJony IveEs DevlinPentagram · Eddie OparaLinearFigmaArcCursorNotionClaude CodeSunoHiggsfieldVercelCloudflare R2

case file hand-updated 2026-06-12 · numbers appear as they're confirmed · a résumé, not a deposition